The classic way businesses use AdWords is bidding on keywords with commercial intent and convincing potential customers to click through to visit their website. The only problem is that Google AdWords can get expensive when competitors are bidding on the same keywords. These are a couple of strategies to pay less but still get tangible results.
First, try setting up your ads on the brand names of well-established competitors. This is a very common practice, especially among digitally native D2C brands like Casper. Some mattress companies even discredit competitors by putting phrases like “Do Not Buy This Mattress”. A less expensive way would be to bid on misspelled brand names of competitors.
Second, try bidding on phrases that people search when they are not ready to buy yet. These phrases are cheaper and allow to recruit future customers earlier on. However, follow up actions should be taken to convert these customers later in the game.
Third, support organic SEO since it remains very important for all paid digital initiatives. Moreover, Adwords can help with SEO by quickly identifying the most efficient keywords and using these key works while optimizing landing page and creating content. Adwords also helps to drive supplement traffic and thus increase the relevance of the page.
Fourth, don’t afraid to go viral by focusing on hyper-targeted and longer-tail keywords or some hip and timely events.
And lastly, use Adwords to test new ideas by running several campaigns and identify what works best. Great way to test your MVP before investing in building an actual product or service.
No comments:
Post a Comment