About 88 percent of customers research brands online before the purchase, so content marketing has become more and more important for the brand’s success. Creating high-quality content is hard, so here are a few tips on how to strategically plan content for your brand.
First, start with an in-depth post on the questions that are relevant in the brand’s industry. What’s the skin care routine? How to sustainably source materials & labor for the dress? What are the latest trends in applying AI? This blog post can be broken down in 5-10 separate smaller blogs and shared in the newsletter and social media over a month. Plan posting in apps like “Preview”.
Second, create or buy relevant visuals: pictures or graphics. There are a ton of web resources with templates to create infographics. Also iPhone, good light and editing apps like “Snapseed” and “VSCO” are usually enough to create high-quality pictures for Instagram.
Third, share the process of creating content in Instagram stories to build promotional pressure.
Lastly, interact with subscribers through Q&A or live streaming discussing the blog’s topic to better engage customers in building the brand's identity.
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