When Voice Marketing Gets Big

Given the rise of using voice commands such as Alexa and Siri, it will be interesting to see how marketers attempt to monetize the voice function from a marketing perspective. It will be a difficult task - much more difficult that adding marketing into video such as youtube.com ads. People are willing to watch a 5 second ad before getting to the video they want, but when it comes to voice, are people going to be willing to listen to a 5 second ad that will play throughout the house every time you ask a voice commanded device to perform a function. For instance, if I knew Alexa would play me an add on the lightbulbs every time I asked her to turn off the lights, I would just use the switch. So how marketers add in advertising to voice commanded items will be very interesting.