Digital Marketing: Gen Z vs. Millennials
Digital Marketers are thinking more and more about to market to the next generation. While millennials are often accused of having short attention spans - Gen Z'ers aren't much better. What makes this generation so incredibly interesting is the fact that they see no difference between friends they met online via a social media platform vs. friends they met in real life. A distinction most millennials would make.
So how do marketers cater to this next crop of digital natives? One thing is clear. Companies don't have time to impress with Gen Z. They are able to mull through distractions, cut to the chase and get to what they want...and fast. This is the next major generation expected to disrupt retail. Therefore, the visual experience is very important to this generation. They see what they want, they get it. This generation is hyper-connected and prefers not to just spend time hanging out (like millennials), but spending time doing a productive activity. All of these generational attributes need to be at the forefront of marketers minds as the marketing landscape for the next generation is upon us.
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