Recently I have been working on developing social media/marketing strategy for a NYC-based high-end luxury brand in the Japan market. Instagram influencers of course play a big part in our tactics during different marketing funnels, and I got interested in how we can find the right influencers in a foreign market in the most sensible way, without the help from a social media agency. Here's what I got so far:
1. Buzzsumo
- Type in keyword and select languages, relevant content with social media shares/engagement will pop out. Will give you a sense of what kinds of topics your keywords are generally relate to
- You can research by content on the web or by influencers on social media! Also, a bunch of filters are available if you sign up for the free trial version
2. Do it the Hard Way
- Identify brands' core values and relevant keywords
- Choose a few keywords combinations
- List possible influencers by number of followers, relevance, authenticity, frequency, reach etc.
- Compare against one another and the goals
3. Instagram Recommendations
- Create a new account
- Start by following a few relevant KOLs
- Instagram will recommend you similar accounts which are usually worth exploring
Will keep updating if I find other approaches worth sharing.
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