As our world becomes increasingly digital it almost seems superfluous to say the word "digital". It's implied in many ways and at this point, isn't digital marketing simply the way to market?
We're heading in that direction, and as we do, security and privacy should be at the forefront of all of our minds. The power of digital is the information and analytics we now have at our disposal. But that certainly comes at a cost - the cost of the exposure of our personal information. This includes our habits, our search history, our browsing patterns, and our personally identifiable information. Is it worth it to expose that to see an advertisement that's actually relevant to you? Is it an outdated point of view to think you can even control the exposure of your personal information?
Maybe the best way forward is to consider your information as not really belonging to you anymore and to use that to your advantage for the best possible advertisement experience there is. The digital marketing companies will find a way to exploit this information so now is the time to lean in.
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