The Future of Digital Marketing

I came across the article below and found it pretty interesting.

Link: https://www.forbes.com/sites/forbesagencycouncil/2018/03/28/what-is-the-future-of-digital-marketing/#10feee6d31e3

I tend to agree with most of the points laid out in the article.

First, the old framework for marketing which includes websites, email campaigns, digital advertisements, basic social media management and basic blog publishing is becoming obsolete. This type of marketing which only focuses on visits to digital real estate will not hold up in the competitive world that we live in with new brands popping up each day.

The new wave of digital marketing, which focuses on conversion, tracking leads through the funnel and through the technology stack, and omni-channel engagement is what will ultimately allow management teams and CMOs to make decisions and drive increased revenues and profitability for their companies. Additionally, consumers are increasingly becoming less loyal to brands, so the focus on customized content and engagement will also help companies keep their customers.