Social media and especially became one of the most efficient channels for e-commerce brands to drive sales. For millennials and generation Z content is everything. And Instagram is one of the best platforms to tell the brand’s story.
Stories can be shared from one user to another, brands can use poll and question stickers to get real-time customer feedback or broadcast interviews with founders or brand’s events. And most importantly brands can easily link out and create shoppable pictures or 15-second videos. Though stories disappear in 24 hours, an engaging campaign can be saved and curated in the highlight.
The story format is also well positioned to create native ads that are organic and relatable to millennials and generation Z. The format allows making the content more authentic by taking away the pressure of creating a perfect grid. Stories can also be easily taken over by influencers who are associated with the brand’s values.
Lastly, stories don’t cost a lot to create – all you need is creative ideas, understanding of different features and a few editing apps if ever.
No comments:
Post a Comment