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| New Bing logo. |
What is it all about? Well, let me start with a question: what do you wish you had more of? If you answered "time" then you are getting at the crux of Bing's new gig -- faster, more anticipatory searches that are visually inspiring and compete directly with Google's "autocomplete" function. Bing's Page Zero aggregates and updates real-time the best search results for what you are, well, searching. Lets look an example from Bing's blog:
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| Page Zero. |
If you search for San Francisco Giants, Bing generates results based on the top links that people click on directly on the search-box page, or Page Zero. Best of all, Bing shows you the results you care most about with regard to the baseball team -- scores, tickets, images, news, etc -- from the most legitimate sources. Page Zero refers to the fact that with Bing you don't have to go to a "results" page to retrieve what you are looking for because Bing, in theory, knows exactly what you want and will show you real-time results. I love the idea, but I'm curious to know what the impetus is for SEO and SEM -- will websites just have to make their pages that much better (with links and popularity)? Will paying to have your result displayed at the top of a results page not carry as much value because searchers will inevitably bypass that "page one" due to Bing's search enhancements?
As a sucker for the underdog, I'm looking forward to future improvements for Bing.
Sources:
http://techcrunch.com/2013/09/17/bing-reveals-its-redesign-and-latest-improvements/
http://www.bing.com/blogs/site_blogs/b/search/archive/2013/09/20/page-zero-a-deep-dive.aspx
http://www.bing.com/blogs/site_blogs/b/search/archive/2013/09/17/refresh.aspx
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