For all the business owners and marketing savants that feast on seasonality, the most important and profitable time of the year is around the corner - the holiday season. Great food, cozy drinks and happy moods turn savers into spenders and it is your job to capture the lion's share - in other words, it's GAME TIME.
The articles below outline a "90 day countdown to holiday season success" and "5 tips for digital marketing success". As we sit just outside of 90 days before NYE, the importance of optimizing marketing strategy is essential to branding and gaining market share heading into the new year.
A few areas that stand out as key focus opportunities are as follows:
1. Optimize mobile platform - smartphones have become a commodity and in the fast paced world we live in, mobile is the solution to keep pace with our time contrained schedules.
2. Accumulate emails - email is still the most effective ways to target customers. (e-receipts, opt-in alerts, cross channel marketing, social)
3. In store experience - provide tablets to in-store representatives, in-store messaging with QR codes and signage, integrate coupons and loyalty cards with Passbook, SMS alerts (geo-targeting and personalization)
There are many ways to success and this holiday season is not only important to drive revenue, but arguably more important to gather the data necessary to roll into 2014 with an even larger targeted customer base to bolster the customer/brand relationship throughout the entire year.
Read more:
http://www.responsys.com/blogs/nsm/cross-channel-marketing/holiday-2013-the-90-day-countdown-to-digital-marketing-success/?utm_source=rss&utm_medium=rss&utm_campaign=holiday-2013-the-90-day-countdown-to-digital-marketing-success
http://www.responsys.com/blogs/nsm/cross-channel-marketing/digital-marketing-roundup-4/
Sean Breuner
The articles below outline a "90 day countdown to holiday season success" and "5 tips for digital marketing success". As we sit just outside of 90 days before NYE, the importance of optimizing marketing strategy is essential to branding and gaining market share heading into the new year.
A few areas that stand out as key focus opportunities are as follows:
1. Optimize mobile platform - smartphones have become a commodity and in the fast paced world we live in, mobile is the solution to keep pace with our time contrained schedules.
2. Accumulate emails - email is still the most effective ways to target customers. (e-receipts, opt-in alerts, cross channel marketing, social)
3. In store experience - provide tablets to in-store representatives, in-store messaging with QR codes and signage, integrate coupons and loyalty cards with Passbook, SMS alerts (geo-targeting and personalization)
There are many ways to success and this holiday season is not only important to drive revenue, but arguably more important to gather the data necessary to roll into 2014 with an even larger targeted customer base to bolster the customer/brand relationship throughout the entire year.
Read more:
http://www.responsys.com/blogs/nsm/cross-channel-marketing/holiday-2013-the-90-day-countdown-to-digital-marketing-success/?utm_source=rss&utm_medium=rss&utm_campaign=holiday-2013-the-90-day-countdown-to-digital-marketing-success
http://www.responsys.com/blogs/nsm/cross-channel-marketing/digital-marketing-roundup-4/
Sean Breuner
Samsung To Spend $13 Billion On Marketing This Year [Analyst]: http://www.ubergizmo.com/2013/09/samsung-to-spend-13-billion-on-marketing-this-year-analyst/
Samsung To Spend $13 Billion On Marketing This Year [Analyst]: http://www.ubergizmo.com/2013/09/samsung-to-spend-13-billion-on-marketing-this-year-analyst/
Samsung To Spend $13 Billion On Marketing This Year [Analyst]: http://www.ubergizmo.com/2013/09/samsung-to-spend-13-billion-on-marketing-this-year-analyst/
Samsung To Spend $13 Billion On Marketing This Year: http://www.ubergizmo.com/2013/09/samsung-to-spend-13-billion-on-marketing-this-year-analyst/
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