Last week I had written about Facebook invading your
Facebook page with advertisements and suggested pages. This week I’m going to
write about a similar topic, Google+ trying to acquire more users to
personalize Google’s ad targeting.
Until now you didn’t really need to have a Google+ account
and even if you had one you barely used it. However YouTube’s new commenting
system requires a Google+ account. For Google+ there are a lot of substitutes
such as Facebook and Twitter, but for YouTube, you really don’t have a substitute.
Before such action, Google used to have your search data,
email history, chat history but from now they will have much more detailed data
such as your age, education, work experience, interest and etc.
For users, this change will create a safe haven for some of
the sexism, racism comments on YouTube. It will also give YouTube signals for
ranking and sorting conversations in comments. For Google, Google+ can capture
a younger audience who spends the whole day on YouTube and get rid of the reputation
of being old and boring. Google+ can also attract more celebrities from YouTube.
After reading this article I realized how important social media
is for collecting personal data and improving the ad targets. However, I wonder
how many people will be actually active on Google+ and use it as their social
network platform among all the others they already have. And if Google+
actually does succeed in gaining popularity and acquire a lot of customers, I
believe it will be a matter of time for the Google+ ads to become as annoying
as Facebook ads.
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