According to an article recently written by Forbes, most marketers still believe that the digital marketing world is moving too fast for them to keep up with. Below are some interesting stats from the article (over 1000 marketers in the US were polled):
- More than 80% of professionals are still receiving training on the job
- 9% feel fully confident in their digital marketing efforts
- 76% beleive marketing has changed more in the last 2 years than in the previous half-century
- 68% felt the pressure to deliver a return on investments
- 40% believe their firms are doing a good job at tracking digital performance
- Only 29% had full faith in their tracking / measurement approach
- More than 80% of professionals are still receiving training on the job
- 9% feel fully confident in their digital marketing efforts
- 76% beleive marketing has changed more in the last 2 years than in the previous half-century
- 68% felt the pressure to deliver a return on investments
- 40% believe their firms are doing a good job at tracking digital performance
- Only 29% had full faith in their tracking / measurement approach
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