some tips on doing SEO

hi, everyone, here're some tips that I have summarized for doing SEO work. hopefully it could be useful for you as well.

1. Dedicate some time to writing really great content. The saying goes that you should write for people first and search engines second. This basically means you should be creating really quality pieces that are useful and engaging for humans because the search engines will recognise your efforts. Your readers will share your work generating additional backlinks, not to mention extra traffic, and search engines will recognise your quality piece because it will flow naturally with not too many keywords (something which is penalized in the post Penguin Update world). Write content people want to share on Facebook, Twitter, Pinterest and other social networks. The search engine will read those social signals as a signal of the quality of your domain. You can accelerate the spread of your content on these sites by having an account on these social networks with lots of followers.

 

• Consider submitting your content to sites like Reddit, Delicious, Digg and other content aggregators that might gain you a few readers. ,
• Go back and SEO rewrite some old content. Chances are you know stuff about search engine optimisation that you didn't know last year (not to mention changes in SEO best practices since last year). Re-visit some old content and re-write it with your search engine optimisation hat on, updating image attributes, changing keyword density, adding links to your home page and other relevant content on your site. Even consider republishing as a fresh article for extra brownie points with the search engines!  

2. Get links to your pages from other trusted websites. Even if you are new to the web, you have natural links you could try to get. All businesses have suppliers whether they be accountants, solicitors or raw material providers. All these suppliers are bound to have a website, contact them to arrange a link exchange: encourage them to put up a 'client' page on their site with a link to your website if you put up a 'providers' page on yours. That's 15 or so backlinks straight away!

 

 

3. Complete all image attributes. Pictures dress up your pages but search engines don't really know how to deal with them unless you complete all the nitty-gritty details like title, caption, alternate text, description. Be ethical though, don't use it as an opportunity to cram an extra few keywords onto the page as this will likely have a negative impact on your search engine ranking. Some people search for what they are looking for via Google image search, if you're image is highly visible then your potential customers will likely visit your page.

 

 

4. Diversify anchor text links. As Aaron Wall pointed out, there needs to be some variations in the text when one creates those blue-highlighted anchor text links. The links on a page are what the search engine spiders follow in determining your website structure. Most likely, the text used in the links are being considered in figuring out what a page is all about. You may also set some keyphrases in bold letters. That tells the spiders which terms you’re trying to emphasize, just don’t overdo it.

 

 

5. Take note of word count. Although it’s been a classic rule that “readers online do not read”, it simply doesn’t mean that one has to deprive the online users of good, meaty content. Stick to at least 250 words a page. SEOs know that writing down for an appropriate length of text means being more able to include more related terms for the target keywords.

 

6. Avoid duplicate content. The content on your website should be unique from those of other sites on the web.

 

Usage of JavaScript, Flash & frames. Search engines are not always can correctly process links on JavaScript, therefore it is desirable to use them as less as possible. The elements of a site executed on Flash, are not indexed by many search systems. If internal links of the project are made in Flash, the majority of search systems will not find these pages. Each time when there is a new page on a site, it becomes to the known search engine only when it will be found by the robot of the search engine. If the page is located in the heart of a site, it can occur very much at a distant day. Sitemap placing frequently solves a problem of indexation and site reindexation.

If you have a local business, get listed in the Google Local Business search results. 86% of people looking for something offline will search online using the likes of Google and Bing. Even businesses like hairdressers and butchers can't afford to miss out on a spot of search engine optimisation. Head over to the Google Local Business Centre and add your business to the map, that way your business info and contact details will appear next time a potential customer searches for a service you provide in your local area!

Dynamic pages are tough to index as it contains too many special characters, some bots takes much longer time to index those pages or sites as well. Try to avoid dynamical writing of site pages.

SEO-friendly content is no longer the restrictive,robotical-sounding content it used to be. Search engines, in their aim to continuously refine search are catering more to the online readers, the social aspect of the World Wide Web. Content comes out to be more human-centered, and ready for consumption.