Search Engine Optimization techniques rely heavily on the power and algorithm of search engines. Google, being the most popular for online searches, has silently introduced a new algorithm called the "Hummingbird". This is apparently Google's biggest overhaul to their engine since 2009 and affects around 90% of searches.
The key change in the new algorithm is that it allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.This will likely raise concerns for those involved in web development and SEO. Google's guidance for those doing SEO is to use "original, high-quality content, since that’s what’s best for web users.” This again highlights the importance of having relevant content over secondary optimization techniques.
The key change in the new algorithm is that it allows Google to more quickly parse full questions (as opposed to parsing searches word-by-word), and to identify and rank answers to those questions from the content they’ve indexed.This will likely raise concerns for those involved in web development and SEO. Google's guidance for those doing SEO is to use "original, high-quality content, since that’s what’s best for web users.” This again highlights the importance of having relevant content over secondary optimization techniques.
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