As a
company, how do you keep your competitive advantage? By leveraging the power of
other brands! The new partnership between Uber and Spotify is a great example.
Uber has
been positioning themselves as “everyone’s private driver.” Now they are one
step closer to this goal, offering Uber customers the option of playing their
own personal playlists during a ride in an Uber vehicle. Spotify will deliver a
new distribution channel for consumers to listen to the music service, while
Uber will better personalize their service and remain relevant by associating
itself with another popular brand. Brownie points for both companies.
But could
something go wrong with this partnership? What are some downsides to this seemingly
perfect service? First of all, it is crucial that the technical logistics of
the integration work seamlessly. It is still unclear how the two software
applications will work together, but any hiccups in the application of this
feature could be very negative for the consumer’s experience. Another possible negative with this partnership
is that the drivers now have no choice with the music in their car while a
customer is using this service. What if the Uber passenger demands the driver
to play an obnoxiously loud playlist of songs, which could negatively distract
the driver or drive him/her crazy? You may laugh, but this is a legitimate
concern! It’ll be interesting to see how this partnership plays out.
Source: The
New York Times
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