Digital Pizza Toppings in the UK

Pizza Hut in the UK is reinventing the food ordering business and creating an entirely new buzz-worthy experience with its eye-tracking technology, the Subconscious Menu. The technology application determines what toppings you most prefer (in your subconscious) by tracking eye movement for 2.5 seconds of the toppings that you look at the longest. It then uses an algorithm to determine the best possible pizza for you. The technology is claimed to have 98 percent accuracy.

The app is only recently launched so time will tell if this is the future of food ordering or just another entertaining fad. What do you think?