The article I found for this week's blog is about Hond and Yutube's interactive ad campaign. While ‘interactive video’ is an idea that we have seen before, recent campaign of Honda is exceptionally executed. What’s makes it so impressive is its shocking simplicity and how ultimately the interactivity is so vital in making the experience special. These two stories wouldn’t be nearly as interesting without the interactivity, which isn’t superfluous like usual in these kinds of campaigns. The interactivity is actually at the heart of the idea. Beautifully done.
Honda Flips Between Night And Day With An Amazing Interactive Ad
Honda‘s massive music-based online video initiative may be struggling, but its newest YouTube campaign is very exciting. The automaker teamed up with ad agency Wieden + Kennedy (W+K) for “The Other Side“, an interactive video that cleverly examines the differences between two related cars.
The stars of “The Other Side” are the Honda Civic and the Civic Type R. The former is compact car suited for the suburbs, while the latter is a high-performance vehicle with a sleeker look. In order to highlight the strengths of each vehicle, W+K created two videos: In one, a dad picks up his daughter from school; in the other, he assists a pair of thieves as they execute a heist.
The clever part of the two videos is the way they are spliced together. On a specially designed YouTube page, the videos play on top of each other, and viewers can switch between them by holding down the R key. There are several well-timed parallels; for example, a popping gum bubble in one video corresponds to a car crash in the other.
A few teasers are also available for viewers who, for some reason, don’t want the full experience.“The Other Side” will remind many viewers of “Like A Rolling Stone“, the interactive video campaign created by Interlude to promote a Bob Dylan compilation album. Interlude offers “branching” videos through its Treehouse program, which creates videos similar to Honda’s new ad.
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