Top 3 Digital Marketing Trends

GraphicMail has announced what they think that will be the three major trends in 2015 regarding digital marketing. These trends are extremely relevant because online marketing is an industry that changes dramatically every year. All the companies involved in this area should be aware of the changes in order to take the most of the new opportunities.

These are the three main areas that will gain relevance in 2015:

• Marketing automation: This totally changes the relationship marketing because it gives customers what they want – choice. Marketing automation offers the opportunity to reach millions of prospective leads, target them based on their preference, actions and personal information and automatically tailor an email’s content.
• Mobile marketing: Mobile marketing’s success is thanks to that mobile devices are always on, checked and engaged with. Additionally ScreenAfrica has revealed that 67% of the African population has active mobile subscriptions and Forrester has forecasted that by 2020 at least 20% of sales will result from data collected from wearable devices.
• Content marketing: Social media, blogs and easy to edit websites make it possible for marketers to deliver intelligent, up to date and interesting information on a frequent basis. Content marketing is essential to keep the engagement of your customers and improve your brand.

Source: GraphicMail's top three digital marketing trends for 2015