The best mobile campaigns of 2014

In the ever-changing landscape of mobile, this year brought many new and innovative strategies. This was the first year the marketing and advertising industries have truly explored a variety of mobile technologies and strategies to engage with consumers. If we jump in our DeLorean and venture back to 2012, we would see a few brands experimenting with augmented reality, but mostly doing the same thing, just in different ways. Technologies such as iBeacon and other powerful location solutions, in-depth and real-time analytics platforms, and advanced coding techniques have given rise to a do-anything mobile world.

Check out this interesting article as a perfect complement to our coming mobile marketing class,

http://www.imediaconnection.com/content/37783.asp#multiview