You might be able to stop sneakily checking the Facebook browser that you hide behind those excel spreadsheets at work. Facebook is secretly working on a professional version of the social network which will directly compete with Linked In, and is also rumored to offer a suite of office products that compete with Google Drive and Microsoft Office. Not only is Facebook aiming to get a share of the professional networking pie (after all, Linked In has grown to 300+ million users), but the real benefit comes from the potential of re-infiltrating offices at which Facebook is currently banned. That's 8+ more hours a day that users can engage with the site, and since they make most of their revenue through ads, that's more $$$ in the bank.
However, since Facebook at Work separates your professional identity from your personal, is it also just stripping away the fun elements that make people use the site to begin with? What is Facebook without the ability to stalk old classmates or to be able to break up your work day with a funny cat video? Who are they targeting to use the service? Another potential issue is building trust with companies and employers to allow them to share confidential information through the site. For a company like Facebook that has gotten a lot of flack for their privacy policy, this may be the biggest challenge.
Source:
Financial Times
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