"Google has shown it can build tools to help users get to information faster
without a lot of clicking through searches," Greg Sterling, principal analyst at Sterling Market Intelligence, told the E-Commerce Times.
A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, June 03, 2006
CEO Schmidt Says No Need for Google Browser-Yet
Google CEO, Eric Schmidt announced that his company does not intend to develop its own browser as an alternative to Microsoft's Internet Explorer, but may in the future. He also dismisses rumors about a payment and shopping service, and instead says his company is working on shortening the time it takes to go from clicking on an advertisement to actually purchasing. Google is in fact trying to find ways to establish and expand their services offered without hurting or cannibalizing their current market share.
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