A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Saturday, June 10, 2006
Viral video sharing is new headache for music biz http://news.yahoo.com/s/nm/20060603/tc_nm/piracy_dc
This article is about music vodeos that are distributed via Internet. The recording industry tries to block piracy concerning music, especially illegal music videos. YouTube is the most popular and rapidly expanding site that contains unlicensed music videos. The Recording Industry Association of America fighs against illegal music videos with such a sites as YouTube, MySpace, etc. "However, one source close to the situation says that the recording industry is lobbying YouTube and other viral video sites to implement content-filtering technologies to identify and block unauthorized distribution of copyrighted works."
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