With recent news reports of a 16 year old boarding a plane to the Middle East after being lured by a fellow MySpacer, advertisers are quickly questioning whether to take such advertising risks, potentially gaining product association with online predation. Advertisers are now looking into the possibilities of buying ad space in the online college news papers market. Online college newspapers are generating greater readership for its current, past and potential students. I think this is an excellent way to reach new consumers in a unique, positive approach, benefiting both advertisers and colleges alike.
“Nearly 70 percent of college students read the online version of their
student newspapers at least twice per month. Those online versions represent a
great avenue for recent graduates to keep tabs on their campus as
well”.
Certain advertisers are hoping to gain life-long brand loyal customers by marketing to kids as young as eight years old …
“The benefit of going directly to college media is the ability to better
filter who's being reached with a market, said Pradel" A lot of companies
are
starting to go younger, even looking at the eight- to 13-year-old market
as a
way of developing brand loyalty," Pradel said. "It probably doesn't
hurt to
expose younger consumers to a brand, but they are not in the same
buying
position."
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