I would like to present an article concerning newspapers' online advertising. I have noticed that Ramona had published simmilar article "Papers' online ads outpace print". You can look upon this post as supplement of this topic.
It is interesting that recently, newspapers didn't want to accept that advertisers are increasing their spending on the Internet.
"Now they (newspapers) totally get it and
they'rescrambling to make sure they're not left out of the equation(...)."
This article shows that nowadays newspapers adapt their strategies to attract potential classified advertisers and keep newspapers' revenues higher than online competitors.
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