Nike is in the process of marketing a new product that links directly to the Apple iPod. This chip, which is placed in your sneakers, communicates directly with your iPod. The chip is a censor based, battery powered accelerometer that can estimate distance, time, pace and calories. This information is then uploaded to your iPod's host computer when the music player is synchronized. Also, Apple is going to offer a Nike Sport Music section on its iTunes music store. This device, which is called the Nike+iPod Sports Kit is going to be in retail stores in two months, and will be sold for $30.
link: http://www.wired.com/news/columns/0,71011-0.html?tw=wn_index_26
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