This startup takes the Web 2.0 concept and applies it to a real-world problem - traffic - with a twist... It collects its data from thousands of GPS and RFID enabled sources. This data is similar to point of sale data for retail... a byproduct that is insanely valuable if sold to those who can benefit.
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Our Vision
Inrix addresses the need for real-time and predictive traffic information nationwide across a variety of platforms, devices and distribution channels. Our goal is to save time for individuals and businesses by providing them with critical, predictive traffic information. We accomplish this using powerful and intelligent Bayesian statistical analysis models integrated with real-time traffic information and a variety of other variables to tell people not only what traffic is like right now, but also what traffic conditions will be like in the future and how to best avoid the trouble spots.
Inrix is the exclusive beneficiary of years of research and millions of dollars of development by Microsoft Research into the statistical inference of traffic patterns, predictive analysis and mobile-base visualizations of real time systems. We distribute real-time, predictive and forecast traffic information to a broad range of service providers, device manufacturers, Web sites and mobile solution providers in a hosted, business-to-business service model. "
If these guys are successful, the will be exploiting geographic metadata, adding value through analysis. Terrific. (OK, if it works...)
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