According to this article, the majority of people online do one of two things: check their email and search the Web. Microsoft has found a solution to inundate its registered mail-users with advertisements via email called "Microsoft Live Mail". Microsoft will generate a computerized word search based on your emails content for possible advertisements to send to you along side the messages you receive in your personal inbox. Personally, I find this new service infringing on one's privacy; however, Microsoft believes this will make its users more aware of its needs in the event they had to plan a birthday, vacation or something special. These advertisements can apparently be helpful and guide one to be more production and proactive with its searches and purchases.
"According to Microsoft, much of what you need to get done online from planning your next vacation to remembering to buy flowers for your mom on her birthday is piling up in your inbox, just waiting for you to take action, usually by looking something up on the web"
"In an effort to head off any privacy concerns, Microsoft insists that the search terms, sponsored links and search results shown in its Active Search will be generated by computers not humans. What's more, Microsoft promises that none of the keywords it collects or advertising services will be traced back to the email they were drawn from and email content will not be shared with third parties without permission".
http://www.itwire.com.au/content/view/4547/53/
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