With all the hype around video sharing these days, there's a lot of money chasing the few on the net who seem to be good at what they do:
"We are actively looking to the Web for new talent and are in deal conversations with a lot of newbies - unknowns that we think can become geniuses at what they do," said Jim Moloshok, HBO's president of media ventures.
According to FX network president John Landgraf, a typical development deal for a scripted cable program can range from $40,000 to $100,000.
"Once a video goes viral, it's a calling card to get your foot in a network's door," said Landgraf, whose network forked over $400,000 to the creators of "It's Always Sunny in Philadelphia" after viewing their $200 pilot.
Will it last? Well, like unsigned bands and other 'undiscovered' talent - the trick is always to sort through the chaff to get to the wheat...
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