Hey Fellow Folk--
This article talks about a new online ad model being introduced by Jellyfish, an online shopper's comparision site. The innovation beauty of the web is that you don't neccesarily have to follow protocol. This site has created their own ad model called Value Per Action or VPA. The model is said to be similar to that of the Upromise program, where the value to the customer is stressed more than the cost to the retailer. Very Interesting, Consumers still pay full price, but they get half of the discount amount returned to them, and Jellyfish takes the other half. To attract users to the site, the company has developed a referral system which offers an additional 50 percent of the commission that’s paid to each purchaser to the person who referred that shopper to Jellyfish.
www.clickz.com/news/article.php/3616331
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