www.clickz.com/news/article.php/3614741
helooooo!!!
Hey this article is quite interesting, so much that I don't really understand the concept fully. I believe what has happened are that there are now virtual ad exchanges that an advertiser and buyer must go through in order to get ads relevant to their business or site.
"Several companies, including Right Media and AdECN, have begun to address this problem by creating auction-style exchanges to facilitate transactions between advertisers and media buyers." The problem being addressed is finding the most value for available ad inventory.The article gives facts that over 50 ad networks are using the exchange already.
Check it out, there are ome cool stats in here as well!!
PEACE OUT!!
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