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Beijing blogger and podcaster Dong Lu registered his 10 millionth hit on Friday morning, racing to the landmark on the back of China's obsession with the World Cup.
(...) Dong presents a podcast every other day featuring caricatures of leading players, parodies of the many soccer-themed adverts on Chinese television and the occasional song.
"At first I wasn't sure if anyone would be interested," he said. "But it took off after a month and the start of World Cup finals has brought an extra 100,000 hits a day."In my opinion, this huge amount of hits is caused by the fact that Chinese government controls everything, and people are affraid of expressing their ideas and opinion openly and internet gives them opportunity to talk freely.
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