Thursday, February 25, 2010

Hot Dogs vs. Burning Puppies

After reading the recent Wired article regarding how Google has updated its algorithm over the years, I found this image on Techcrunch to be pretty interesting . . .

















Google's algorithm is able to tell the difference between hot dogs and burning puppies (which is quite a challenge), but I wonder if it would have also been able to catch the link between an advertisement for a mail-order red meat purveyor and a story about a heart attack (not exactly a great ad context for them).

If an AdWord ad were purchased for Omaha Steaks against "Dick Cheney," would the algorithm know not to serve it against this?

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