A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Friday, February 26, 2010
A 17 years old student astonishes the U.S. with an article pro downloads
The young Canadian Kamal Dhillon could never have imagined the impact his school paper for ethics class. The students from Balmoral Hall School wrote an essay on downloads of copyrighted content on the Internet and Dhillon's article won the contest. The article, entitled "Not bad, only illegal," was published by the local newspaper in Winnipeg, Canada, and then jumped the rest of the country and the U.S. thanks to news aggregators, blogs and social networks. The article, among other things, states that sharing music is not worst than lending a book to a friend or to many friends, and argues that people understand that and do not respect the law. In other words, if there are hardly any consequences for something illegal and people do not perceive that it should be illegal, people will break the law.
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