MOG - A new model for digital music

A new music service has emerged that may finally nail the model for online music distribution. MOG is an online music service that originally started out as a blog that linked members together based on similar musical tastes. It is supported by all four major labels, and may have perfected the balance between allowing users to select what they want to hear (ala Rhapsody) vs. selecting it for them based on related content (ala Pandora).

This service has a unique "slider" feature that allows users to build their own playlists of content so that they can freely select what they want to listen to and then use a slider to add related content to a playlist to create a more radio like listening experience. The related content is based on a unique relationship engine that seems to base related music on what other users who like the same artist or song also like. This is different than how Pandora's engine works which is largely driven by analysts who draw relationships from music in a more scientific fashion.

While MOG's new service is exciting, they are still lacking mobile listening option for iPhones, Androids or Blackberries. It is also a browser based service that does not have the same features and performance characteristics as a desktop client player like Spotify. It does seem to get the job done, but it would be nice to have more powerful client like functionality to organize playlists and search for music.

MOG's new service is called "All Access" and is offered by subscription only for a mere $5 per month. They offer free trials of 2 hours with no credit card obligation and a 7 day free trial if you are willing to submit your credit card info and run the risk that it will convert to a paid service if you forget to cancel. There is no "Freemium" option right out of the gate which may make this platform very attractive to the Major Labels, who can see a clear revenue model not driven by ads.

With the major label backing, compelling features and a paid subscription model, MOG may have all the right elements of a successful service. It will just need to get its mobile solution to the market fast.