FourSquare and Bravo have announced recently a new joint marketing effort, where Bravo viewers would be encouraged to use FourSquare in Bravo related locations.
There is no mention of actual money changing hands here, and I actually assume this deal is more about generating awareness for FourSquare and getting some hip image for Bravo, as well as increasing viewer engagement.
http://bits.blogs.nytimes.com/2010/01/31/foursquare-partners-with-bravo-tv/
This deal looks like a win-win for the short term. FourSquare will literally get some TV commercials, Bravo will self promote and appear innovative.
In the long term, however, FourSquare would have to try harder in its effort to monetize its service properly. Joint efforts with cable TV networks, as cool as they are on paper, will not sustain them forever.
Jonathan Shulman
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