1. reliance on the integrity, strength, ability, surety, etc., of a person or thing; confidence.
Last week I wrote about social marketing undermining trust in social groups. Consumers don't trust company information in blogs or social networking sites, and trust even in peer groups and friends has fallen. Jennifer Leggio at ZDNet goes even further in her analysis and points out that Edelman's Trust Barometer indicates lower levels of trust not just in friends, but also in print, radio, and tv. Levels of trust have fallen roughly by half in each.
*my thanks to the folks at HubSpot for the image
It would appear that significant levels of consumer trust have fallen across all major media. So, a question to my faithful readers: Where did the trust go?
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