With Twitter clocking in at 55 million monthly visitors in October of 2009, and businesses all but christening it the future of the real-time news industry, Yahoo is following Microsoft's Bing and Google in being the latest of the search engines to strike a partnership with the blooming social media giant. The Yahoo homepage already allows users to update their status on the other major social networking sites of Facebook and MySpace, and the new partnership will allow users to access Twitter feeds and update their personal tweets all through Yahoo. The search engine is also adding an additional feature: if a user has allowed certain actions such as commenting on or rating articles to appear on Yahoo Updates, those same actions have the ability to automatically be shared on Twitter.
In addition to allowing easy access for updating users' personal accounts, Yahoo is allowing its News, Finance, Entertainment and Sports sections to be updated with the latest news from Twitter. In a way, with these moves, Yahoo is acknowledging the risk that Twitter poses to the internet search engine. With Twitter's ability to present news, trends and topics in real-time, Yahoo's partnership may be an attempt to avoid the risk of users turning away from Yahoo and towards Twitter in their online searches for real-time information.
Check out the article here:
http://paidcontent.org/article/419-yahoo-to-announce-broad-twitter-partnership/
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