Steve Blank, a professor of entrepreneurship at Stanford and serial entrepreneur, has spawned something of a cult over the last couple years. His book is widely read among entrepreneurs and startup philosophers. (Bias alert: I own it, and I'm a big fan of his.) One of the basic kernels, from which Blank derives chapter upon chapter of insights, is that startups are not just smaller versions of big companies. Rather, he argues, they are fundamentally different beasts with radically different challenges and imperatives.
In a recent post, No Accounting For Startups, Blank argues that the board meetings for a startup should NOT focus on the usual financial statements. What should? (Hint: this is a marketing course, and I'm trying to tie a topic that interests me back to this course...) Marketing metrics, essentially. Which metrics? Blank points the interested reader to Dave McClure.
Dave McClure is someone every startup online marketer ought to follow religiously. Check out his Startup Metrics for Pirates for a good intro.
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