Friday, August 16, 2013

Facebook testing one-click checkout for mobile shopping

The latest news in Facebook's quest to expand beyond being just a social networking site came out yesterday......Facebook is testing a one click checkout for mobile shoppers. This will enable Facebook users to store their billing information on the site and shop on other sites. In Facebook's own words they described the test as "a small test with one or two initial merchants."Mobile payments is a hot area and many of the key players including Amazon and Google.

Expanding in mobile payments is an exciting opportunity for Facebook given that they have such a vast number of users. Google started out as a search engine and in now is an Internet product and service provider. Facebook is just beginning their journey from a social networking site to something bigger. Let's see where they go.

1 comment:

Unknown said...

I think it's about time they came up with something. This could be a great opportunity for marketers especially since getting customers to transact on socially is especially hard. However, if FB provides the mechanism then perhaps this may crack the puzzle.