Saturday, August 10, 2013

How much is email advertising is just right?

If you are going to implement an email marketing campaign, what is the frequency of emails sent that will keep you out of the SPAM folder?
This is a key question, but once you end up in the spam folder you will probably never get out.
Speaking from personal experience as an active online shopper, I don't like to receive any more than one email per week from any vendor, even the ones that I have done business with.
The only exception would be for a truly special sale, but it better be worth my while!

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