These guys are not going to lose the battle of the wits,
ever. Peter Yared and Cameron Olthuis
write about Google’s crack down in black hat SEO operations in their article “In
Mastering Machine Intelligence, Google Rewrites Search Engine Rules.” According to Yared and Olthuis, there are
some different things SEO optimizers must consider. However, these sure do sound awfully
familiar. Their list: Clean, well-structured
site architecture (all the better to find you with), Usable Pages (results that
will satisfy a user’s search intent, not just answers; whatever that means),
Interesting content (seems like a no brainer), No hidden content (fancy
pagination will penalize you here), Good mobile experience (we’re all going
mobile if we’re not there already; I’m glad Google is evaluating on this metric
and shocked if they haven’t been in the past), Duplicate content (their words: Things like a
URL resolving using various parameters, printable pages, and canonical issues
can often create duplicate content issues that harm a site; not sure what that
means either), Markup (more stuff to make it easier for Google to read your
page).
It doesn’t seem like a huge stretch to me for websites to
comply to any of these items that are truly changes.
Read the full article here: http://techcrunch.com/2013/08/03/won-the-seo-wars-google-has/
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