The 2013/2014 MPA Factbook found that magazines are still number one in reader engagement. Consumers are much more receptive to ads in magazines than those on the internet or TV. Magazines also have a higher influence on their audience; 59% of readers plan to take action as a result of exposure to a magazine ad. Moreover, readers are accustomed to looking in magazines for ads and advice. After all, what is a September issue without advertising?
The dramatic rise of digital editions is not necessarily a bad thing for print magazines. Studies show that the popularity of digital editions has increased readers' time spent reading magazines in general. In fact, engagement with print-only magazines remains higher than engagement with digital only magazines.
The MPA study also found that magazine readers tend to be super influencers and affluent buyers are print magazine readers. When all is said and done, print and digital can live harmoniously in today's world. They may even work together to boost advertising engagement.
Source: http://www.magazine.org/node/26924
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