Beacons to alter the consumer landscape

When I wrote my first blog around beacon technology and argued for their usefulness outside of retail, I had read few articles speaking about the technology in other contexts. In an article on VentureBeat today, Gimbal talks about its beacon technology and how they will bridge the digital and physical worlds, delivering content when and where it is most relevant and matters the most. Some use cases are already highlighting where and how beacons are being used (outside of retail!), including at the LACMA (Los Angeles County Museum of Art) where visitors who have downloaded the museums' mobile app are directed to relevant areas of the museum accordingly. Other examples include utilizing beacons at sporting venues, where fans get personalized mobile experiences, directions to the shortest lines, and trivia, games, and contests to stay engaged throughout the game. Lastly and perhaps what's most interesting for mobile marketing is the ability to deliver timely content based on "actual location" rather than "inferred location" and to deliver relevant content based on the types of interaction of a user. As annoying as mobile ads can be (at times), perhaps beacon technology can make what we see a little more relevant and interesting.

Source: http://venturebeat.com/2014/10/09/gimbal-says-beacons-and-smartphones-will-alter-the-consumer-landscape-heres-why/