While Linkedin’s main business is
selling its database to recruiters, companies are starting to use it as a
platform to publish marketing content.
Levi’s and other companies are creating content-marketing strategies
specifically for Linkedin. Kelly McGinnis
senior VP and chief communications officer of Levi’s told AdAge.com that
Linkedin “gives us a
platform to express company perspectives in our own voice without a lot of
effort. It's low effort, high return in our mind.” This is an interesting way for corporations
and influencers to disseminate business information to others in similiar industries
and potential employees.
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