Anyone that has watched the
news in the last…forever…knows that political parties rarely agree on anything.
In the YouGov Brand Index released lately, however, studies have revealed that
individuals from both sides of the political spectrum do agree on one thing –
they love Amazon.
YouGov recently interviewed
600,000 people about 1,200 brands and ranked them by their level of positive
and negative feedback. Amazon came in #1 for Democrats, #1 for Independents and
#2 for Republicans, just behind Craftsman. Other brands that landed in the top
10 across all political parties include Johnson & Johnson, Craftsman, Clorox
and Dawn.
While the company did not
report on the bottom 10 list, there were some brands that only appeared for one
party, including Dove, PBS and Barnes & Noble, which appeared on the
Democrats list only. Some companies,
like Dove, whose ads focus on female empowerment, played into many of the
issues of a particular party; others, however, are head-scratchers.
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