“The social network is increasingly focused on catering to mobile consumers because that’s increasingly how its audience interacts with the social network. Facebook has 1.12 billion mobile active users, and 456 million of them, roughly 34% of Facebook’s overall user base, only access the social network through mobile apps or mobile versions of its web site.”
It seems the right place to be considering that, according to emarketer, the mobile advertising market will grow by more than 30% annually in the next 3 years; it is estimated that it will surpass desktop-based ads by 2017. Experts have anticipated that Facebook will control 20% of the mobile advertising market by the end of the year, while the current leader, Google, has suffered a 5% drop on its share down to 45%.
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Source: Business Insider Intellgence for newsglobal.us
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- Profits almost doubled compared with the same period in 2013, from $425M to $806M
- EPS increased 13 cents up to 30 cents per share in a year
- The number of active users continues increasing, with more than 1.35 billion active users currently (including both desktop and mobile)
On a side note, Facebook’s share price dropped 9% after announcing bigger than expected expenses in 2015. The company plans to increase expenditures as a result of a more aggressive hiring and acquisitions strategy between 55% and 75%; for sure the $19 billion investment in WhatsApp will account for a big part of it.
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