After a six month testing period, Instagram has launched video ads on its platform. The company has deals to show 15 second autoplay advertisements from Disney, Activision, Lancome, Banana Republic and the CW. One of the first ads to roll out will be for Disney's new film, Big Hero 6. In the ad, characters will be posing as if they are taking selfies.
Instagram has been very hands on with both the static and video advertisements that have appeared on its site. The company has aimed to ensure that the content looks native and isn't simply a re-purposing of another campaign. The company recently has had a lot of pressure from rivals Snapchat and Tumblr which have also released video advertisement capabilities.
Clients are excited to take part in this first wave of video ads on the platform since it allows their brands to do something unexpected and different. Although Instagram's targeting capabilities are still rather basic, it does allow companies to reach consumers by age, gender, and country.
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