Neiman Marcus Launches Personalized
E-Commerce Tool
According
to an October 27th article in Luxury Daily, Neiman Marcus has
launched MyNM, which personalizes customers’ interactions with the Neiman Marcus
e-commerce site. The MyNM tool is the latest addition to the wave of
personalization tools being launched on e-commerce sites in the wake of the
success Amazon has had as the leader in this area.
Shopping
with MyNM will help replicate the personalized experience a customer receives
in-store. When a customer shops in-store, they benefit from customized
recommendations; the more a customer shops with a particular sales associate,
the better the associate will get to know the customer’s preferences and the
better the associate can assist him or her. According to the article, “a
personalized experience is an effective way to attract and retain affluent
consumers who seek an individualized shopping experience.”
MyNM
includes features such as a favorites button that allows customers to save an
item into their personalized dashboard and email it out to friends if they
choose. Aside from adding products to their favorites list, customers can also add
their favorite designers or brands. This aspect of the favorites feature isn’t
very common among e-commerce sites and could enhance the value of the MyNM tool.
Additionally, MyNM offers a “top pinned” widget that aggregates top pinned Neiman
Marcus items from Pinterest and provides the customer with the ability to
easily view those items. Other widgets include “what’s new since your last
visit,” “our most requested,” “trending items,” “you may also like,” and “now
on sale.”
The
brand is especially excited about MyNM as industry research has shown that
“optimizing a customer’s online experience tends to lead to repeat visits…Taking
the individual into account increases the likelihood of conversion and makes
the shopping experience more fulfilling for consumers.”
Neiman Marcus launches MyNM to personalize
ecommerce
No comments:
Post a Comment