App Annie launched an improved version of its audience intelligence service

App Annie is a player in the app analytics and market intelligence industry. It is one of the largest players in this industry and it sees over 640'000 apps and 60'000 publishers and very large companies like BMW, Samsung or Tesco rely on it. The current version of the app allows app developers to better understand their user’s demographics and preferences. App Annie tracks trends across the total app market and notices all the downloads. It can for instance say that 2/3 of iOS "travel apps" were downloaded by men during the last year and of that category, 2/5 of the downloads came from men aged 35 or higher.

App Annie recently announced that it is extending its services with a launch of a new Audience Intelligence service. This new service will not only be able to track downloads for age and gender, but will newly be able to provide a full demographics list like country of origin, income level, level of education, kids and marital status. This adds an amazing additional benefits for marketers, investors and others, as it allows to be much more effective in tailoring the app to the targeted customer group. If and how App Annie will monetize this new service is still pending.