If you've been following the spread of data breaches at major corporations this year then you've had plenty to digest. Target, Home Depot, and now Sony have been victims of high profile data breaches. This is a serious concern for digital marketers. Keeping customer data is what enables us to be be better at what we do, it is the data that allows us to optimize message and delivery vehicle.
The more often that these security breaches occur the less customers are to be comfortable with us keeping their behavioral and or demographic data. The most recent breach is Sony's second in recent memory, following an embarrassing breach of Playstation user data. This most recent event is interesting in that there are signs it may have been committed by agents of a hostile State. The repercussions will last for some time as #GOP claims to have in their possession new Sony movies that have yet to be released. Is it possible digital marketers are at the center of the new future of state sponsored economic sabotage?
No comments:
Post a Comment